A. Lange & Söhne Extends until 2015 its Sponsorship of the Dresden State Art Collections.

by Admin on March 12, 2012

in A. Lange & Sohne, Watch News

A. Lange & Söhne Extends until 2015 its Sponsorship of the Dresden State Art Collections.

December 2011

A. Lange & Söhne has extended for four more years its sponsorship agreement with the Dresden State Art Collections (Staatliche  Kunstsammlungen Dresden). The Saxon brand with its rich tradition has provided support to the world famous institution since 2006.

With such famous institutions as the “Green Vault”, the “Old Masters’ Gallery”, the “Albertinum” and the “Mathematics and Physics Salon”, the Dresden State Art Collections are counted as one of the leading museum complexes in Europe. Moreover, as tourist magnet and with their exhibition projects around the world they make a big impression on the international stage.

For Lange CEO Wilhelm Schmid these aspects all play an important role in the decision to continue the successful cooperation, which began five years ago: “For A. Lange & Söhne supporting the Dresden State Art Collections means both an obligation and a commitment to its Saxon roots. Because, without the special cultural breeding ground of the region, the origins of our brand cannot be explained. Preservation of tradition and shaping the future are at the core our brand. In the continuation of this successful partnership we see many opportunities to communicate this message with sustained impact.”

Regarding the recent decision to continue working together, Dirk Syndram, acting General Director of the Dresden State Art Collections remarked: “Our economic partners make important contributions to the realization of exhibition and research projects of a very high standard. For us A. Lange & Söhne is a favourite partner which we have had by our side for five years. They are an internationally renowned Saxon company, just as rich in tradition as they are modern, that knows, understands and supports our work. In addition to our common values we both share a wish to bring our museums into the consciousness of the broad public even more than ever. That is why I am very pleased about the extension of our proven cooperation.”


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