Audemars Piguet – The Royal Oak Anniversary – Video

by Meehna Goldsmith on April 3, 2012

in Audemars Piguet, Exclusive Watch Reviews, Meehna Goldsmith - Bio, Product Information, Watch News

Video: The Royal Oak Anniversary, Park Armory and Audemars Piguet Art Director Octavio Garcia

Written By: Meehna Goldsmith

Gerald Genta's Special Royal Oak with Gold Bezel

Gerald Genta’s Special Royal Oak with Gold Bezel

If you’re a watch geek, I’m sure you either attended or heard about Audemars Piguet’s celebration of the 40th anniversary of the Royal Oak. One of the pieces released in honor of the birthday was the Openworked Extra-Thin Royal Oak Limited edition.

What you haven’t seen or heard is this special interview with AP art director Octavio Garcia done at SIHH a few months ago. He gives insight into the history of the Royal Oak and its impact on the watch landscape as well as why AP decided to reposition themselves and change their message.

Against the backdrop of footage taken at the exhibition held at the Park Armory, Garcia gives us a window into the world of Audemars Piguet through the Royal Oak. He speaks about the watch that shook up sport watch category for its bold and audacious design—and price.

For the show, Audemars Piguet commissioned avant-garde artists to transform the space. Dan Holdsworth took sumptuous pictures of the Vallée de Joux, where Audemars Piguet’s home of Le Brassus resides; Sebastian Leon Agneesens provided an otherworldly sound installation seeming to emanate from organ pipes set around the room; while Davide Quayola transfixed with his experimental film, playing with sculpture, photography and geometry assembling and disassembling over a mirroring pool.

Enjoy!

 

You may also like the following articles related to Audermars Piguet on The Watch Review Site http://www.thewatchreviewsite.co.uk/audemars-piguet-skeleton-royal-oak-selfwinding/ or http://www.thewatchreviewsite.co.uk/audemars-piguet-royal-oak-offshore-diver/

Article provided by Meehna Goldsmith you can also follow Meehna on Twitter @thewatchlady

Original article can be viewed at http://www.watchmatchmaker.com/brands/audemars_piguet/video-the-royal-oak-anniversary-park-armory-and-audemars-piguet-art-director-octavio-garcia.html

 

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