BIG BANG FERRARI MAGIC GOLD & TITANIUM
In Italy last November, Hublot and Ferrari announced their partnership that would make the Swiss ‘Maison’ the exclusive watchmaking partner of the Maranello-based Italian automobile manufacturer. This is not a simple agreement for supplying watches, licensing or sponsorship, but truly a 360° partnership that encompasses all key activities pertaining to brand image and sales activities, including production of a “Ferrari Official Watch” and a “Scuderia Ferrari Official Watch” as well as Hublot’s taking on the role of “Ferrari Official Timekeeper”, “Scuderia Ferrari Official Timekeeper” and “Ferrari Challenge Official Timekeeper.”
Announced by Jean-Claude Biver, Chairman of Hublot, and Luca Cordero di Montezemolo, President of Ferrari S.p.A. on theMugello circuit, where the finals of the Ferrari Challenge are played out to close the Prancing Horse’s racing season, the partnership marked the beginning of a truly collaborative effort on the foundation of shared values.
As part of BaselWorld, the world’s premier event watchmaking and jewellery industry, Hublot will unveil the first watch designed in partnership with Ferrari.