Links of London Watches: The Capital’s Time Continues
2012 has seen London committed to its turn in the spotlight, following up the Jubilee celebrations with the much-lauded London 2012 Olympic Games. Timekeeping was, as it always is, closely linked to the success of the Games and this year OMEGA assumed its role as Official OIympic Timekeeper for the 25th time – rather impressive, no?
However, OMEGA is not the only watch brand to make time for London. The capital’s moment as the global focus may begin to wane, despite the city hosting the Paralympics from 29 August (with timing and scoring services once again provided by OMEGA), but homegrown fashion brand Links of London will continue to fly the flag for England’s premier city with its line of designer timepieces.
Although the dedicated watch aficionado may favour more prestigious Swiss manufacturers, there is a lot to be said for the well-constructed watches from some of the more distinguished names in the fashion world. Links of London is a relatively young company, having been founded in 1990, but has quickly made strides worldwide with its London-inspired jewellery collections available in the UK, Hong Kong, USA and Canada.
The brand has established a contemporary watch collection that seamlessly combines the aesthetic of its popular jewellery items with high grade performance. Despite offering a gents range, which includes the latest motorsport-inspired design Chicane (a sort of budget version of a TAG Heuer Carrera), a Links of London watch is perhaps best reserved for the fashion-conscious female in need of a stylish counterpoint to a Tissot reserved for special occasions.
Coming in at the £350 mark are Links’ popular Sweetie watches, which are bold in their simplicity. The rectangular styling encloses plain block colour dials, with expandable stainless steel bracelets providing a smart finish that makes these a perfect tip for both the office and play. Despite the cloying name, Sweetie watches represent the high-end epitome of the brand’s watch output.
Almost reserved in its approach, Sweetie is further complemented by the contrasting bold colours of the aptly named Colour Blaze collection, which catches the eye with striking dials and rubber straps, and the edgy, darker urban series (which is perhaps not so aptly named!) Phoebe.
Although the options outlined here are of course more frivolous than a ladies Seamaster or suchlike, they’re inherently appealing in their accessibility (costing between £200 – £350) and Links of London’s twin concerns of fashion and functionality.
Article provided by Luke McNaney, Online Content Writer for The Jewel Hut. You can follow Luke on Twitter @jewelhut_LM.