Omega & The London 2012 Olympic Games – A Little History
Press Release by Omega Watches
In 2012, London will host the Olympic Games for the third time, the only city to do so. When the last Olympic Games took place in London in 1948, Omega was there as Official Timekeeper. We are looking forward to returning to the city where, for the 25th time, we will assume our Olympic timekeeping role.
The London 2012 Olympic and Paralympic Games have special significance for Omega. It has been 80 years since the brand first served as Official Olympic Timekeeper at the 1932 Los Angeles Olympic Games. It will also mark the 25th time Omega has assumed this enormous responsibility.
London welcomed the world to the first post-War Olympic Games in 1948. On short notice, the Organising Committee triumphed in bringing together 4,000 athletes from 59 countries who competed in 117 events. The Olympic Games were not only once again the greatest sporting spectacle on Earth but a powerful symbol of a world at peace.
1948 – The birth of modern sports timekeeping
Times have changed considerably both for athletes and for timekeepers since 1948. That was the year that OMEGA helped to usher in the birth of modern sports timekeeping.
This year in London, our new equipment will include a highly advanced timer and an updated athletics starting block. But these, and the rest of our devices, have the same aim as the chronograph stopwatches used to time each event at the Los Angeles 1932 Olympic Games: to record for posterity the extraordinary performances of the best athletes in the world.
2012 – London meets a new challenge
The challenge that London has set itself for the 2012 edition of the Olympic Games is every bit as audacious as the one in 1948. The London Organising Committee and the people of London committed themselves to revitalising an entire section of their city, while using some of the most iconic venues imaginable: Wembley Stadium, Wimbledon, Lord’s Cricket Ground and Greenwich Park among others. No other city in the world could offer such a thrilling combination of historic and contemporary locations for an Olympic Games.
Remarkable watches for a spectacular event
1948 was important for Omega not only in terms of Olympic timekeeping but also because the brand launched the Seamaster line that has been such an important part of its product offering ever since. The Seamaster 1948 ‘London 2012’ Limited Edition to honour the Olympic Games is based on the design of that very first Seamaster, which is as stylish now as it was more than sixty years ago
To commemorate the Games, Omega has also created the Seamaster Aqua Terra 44mm London Chronograph in two configurations. One features a bicolour case crafted from 18 Ct red gold and stainless steel and presented on an integrated blue leather strap. The other is made of rugged stainless steel and is presented on a matching bracelet.
At the service of the IOC and the world’s greatest athletes
We value our partnership with the International Olympic Committee and are proud to be at the service of the talented athletes who make the Olympic Games the world’s highest-profile sporting event. Our role as Official Timekeeper is one that we take very seriously and our association with the IOC has resulted in the development of some of the most significant innovations in timekeeping and data handling technology.
All Photo’s Courtesy of Omega Watches