Schofield and the Adventure to SalonQP 2011 and 2012…
Schofield Watch Company is the inspiration and creative vision of Giles Ellis, a watch designer based in rural Sussex, England. With a background in graphic and
product design, Giles Ellis created Schofield Watch Company out of a desire to make a watch that he himself would like to wear, one built to his meticulous standards and attention to detail.
“My motivation isn’t driven by a desire to be fashionable. I am a man obsessed with detail and thoroughness. If I design something it has to be thoroughly thought through without gaps. I like to know every detail has been considered. With great design, I engage with the fact that the people who make and design things of great beauty have invested their love, care and attention into every minute facet of it’s creation. It is this sense of refinement and thoroughness that inspires and motivates me.”
At the outset Schofield Watch Company was not a commercial venture, but a personal endeavour carried out by one man who wanted to design and build a luxury watch to his own style and requirements. The company evolved as the project grew in scale. Giles’s obsession with detail ensured that the design process encompassed not only the watch itself but also the logos, packaging, straps, websites, photography and an endless chorus of variables that go into the creation of something that is made with passion and vision. A refusal to compromise meant that a huge proportion of his time was spent finding the right suppliers. A finished watch would source parts from over 30 suppliers and the Signalman project would take over 4000 man hours to bring together. As a result it became prohibitive to make a single watch and the business expanded accordingly. Schofield Watch Company was born.
Schofield’s debut watches, the Signalman GMT PR and the Signalman DLC GMT PR, were finally launched at the Saatchi Gallery during SalonQP 2011 to critical acclaim and rave reviews from within the industry. A cult following of the brand is already in the making with watches selling to pre-order and customers embracing the Schofield Club experience.
In construction and design the Signalman is inspired by the great British lighthouses of the 18th and 19th Centuries. They, like the watch, stand as a testament to great British engineering, impeccable timing and precision. They also encompass an English quirkiness and individuality which sits well with the English-based company and Giles Ellis himself.
Schofield Watch Company is an independent organisation, run by Giles Ellis. Every watch, strap and accessory made is assembled with great care and personal attention so that the highest standards can be achieved. The company prides itself on the subtle, understated and precise design behind it’s products.
Designs that reflect British austerity and passion. These twin notions of austerity and creative passion, allied to Giles’ individualism, eccentricity and meticulous nature, are the cornerstones of Schofield Watch Company.
To highlight Giles Ellis’s individualism, passion and meticulous attention to detail here is a little self descriptive note by Giles on the Schofield website.
Giles: enthuses passionately about objects designed with elegance.
is an open-minded control freak.
is depressed about male pattern baldness.
believes in the values of the Arts and Crafts Movement.
is an English man.
ran a company restoring antique mandolins, ukuleles and banjos.
loves and hates Panerai in the same breath.
has been married for ages.
has three daughters with less usual names.
designed the Signalman to fulfil his own need for a very specific wrist watch.
as a child collected Casio wrist watches, old keys, loud speakers and Chinese weaponry.
has a father who is a skilled woodworker and a mother who sculpts stone and clay.
regularly updates pelicanfossa.com, a style blog.
is happy to have M.N Hopwood as a side-kick.
finds it intolerable not to have everything ‘just so’.
thinks the Audemars Piguet Royal Oak is a Masterpiece.
is a coffee snob, paper lover, wine bore, computer geek etc…
Giles does ask that you – Please don’t take out of context.
For those that don’t know Giles Ellis, here is a little article that tells you a little more about him and also his upcoming Talk at SalonQP 2012 – ‘Designing in Circles’. Oh and talking about Schofield and SalonQP don’t forget to enter our little give away for a chance to win 2 Tickets to SalonQP on Saturday 10th November 2012 at The Saatchi Gallery courtesy of Giles and Schofield Watch Company… You will also be able to attend the Designing in Circles Talk and have a little hands on time with the Schofield Signalman GMT PR and Signalman DLC GMT PR with Giles or one of his team talking you through it.
To enter all you have to do is register your name, email address and phone number here. We take your privacy seriously at The Watch Review Site and promise your details will not be passed on to any third party unrelated to this promotion. The only people that will have access to your details will be, us here at The Watch Review Site and our friends at Schofield Watch Company. We also promise not to bombard you with emails, you may get one every now and then when we have a special event or launch.
Once again here is the link you need to enter our competition http://www.thewatchreviewsite.co.uk/schofield-watch-company-salonqp-2012-competition-entry/